Creating Emotion in the Reader
I wrote an article on the importance of creating emotions in readers.
1. Write in scenes, showing rather than telling
2. Force your character into making a decision between a bad choice and a worse choice.
3. Make a character unsympathetic, so the reader feels anger or repugnance toward him.
4 .Adjust the pace for the emotion you want to create
5. Choose words with deliberation.
In our work we have developed a framework to understand big data strategies. When developing big data capabilities companies try to measure.The first dimension that we consider is labeled business objective.
Set difficult but realistic goals:
Difficult goals often produce better performance than moderate or easy goal.This leads to feeling frustrated.
Set goals in terms that can be measured:
These are mostly generalizations that we all try to accomplish on a daily basis. You want to be able to measure performance that relates to a specific goal.
Set short-term and long-term goals:
Accomplishing these short-term goals leads to momentum. Short-term and long-term goals work in tandem.
The best customers are can help you improve customer satisfaction. Increasing sales to your existing customers is more cost-effective than winning new ones.
Work out how profitable your customers are
Customers tend to be more profitable if they:
don’t cancel or amend orders
pay full price without negotiating discounts
pay on time without being chased for payment
place a small number of large orders rather than many