The best customers are can help you improve customer satisfaction. Increasing sales to your existing customers is more cost-effective than winning new ones.
Work out how profitable your customers are
Customers tend to be more profitable if they:
Work out how profitable your customers are
Customers tend to be more profitable if they:
- don’t cancel or amend orders
- pay full price without negotiating discounts
- pay on time without being chased for payment
- place a small number of large orders rather than many
- buy high-margin products
- small orders
- don’t require extensive after-sales service.
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