- The practice of dividing a company customers into groups. The goal of segmenting customers is to decide how to relate to customers.
- The Importance of Customer Segmentation
- The large amount of data available on customers a customer segmentation analysis allows to identify discrete groups of customers.
- Marketing communications
- Target prospects with the greatest profit potential
- Optimize your sales-channel mix
- Develop new products
- Develop differentiated customer servicing & retention strategies
No comments:
Post a Comment