Types of Market Research Surveys That Smart Marketers Use

General Brand Awareness

• Brand Attitudes and Perceptions
• Brand Usage
• Purchase Intent

Gauging Customer Satisfaction Levels With Surveys:

• Target Audience
• Timing:
• Incentive:
• Survey Frequency
• Perceived Benefit

Market Research Surveys to Measure Customer Attitudes and Expectations:

Product Research Types of Surveys:

• Performance in Relation to Expectations
• How Well a Product Conforms to Specifications
• Reliability
• Features

Performance in Relation to Expectations

How Well a Product Conforms to Specifications
Reliability
Features