The Importance of Setting Goals and How to Effectively Set Them

                                  


Set difficult but realistic goals:

 Difficult goals often produce better performance than moderate or easy goal.This leads to feeling frustrated.

Set goals in terms that can be measured:

These are mostly generalizations that we all try to accomplish on a daily basis. You want to be able to measure performance that relates to a specific goal.

Set short-term and long-term goals:

Accomplishing these short-term goals leads to momentum.  Short-term and long-term goals work in tandem.

Segmentation video

What is Customer Segmentation?

• The practice of dividing a company customers into groups. The goal of segmenting customers is to decide how to relate to customers. 

• The Importance of Customer Segmentation

• The large amount of data available on customers a customer segmentation analysis allows  to identify discrete groups of customers.  

• Marketing communications

• Target prospects with the greatest profit potential

• Optimize your sales-channel mix

• Develop new products

• Develop differentiated customer servicing & retention strategies

                      

Top Internet Marketing Techniques

Types of Market Research Surveys That Smart Marketers Use

General Brand Awareness

• Brand Attitudes and Perceptions
• Brand Usage
• Purchase Intent

Gauging Customer Satisfaction Levels With Surveys:

• Target Audience
• Timing:
• Incentive:
• Survey Frequency
• Perceived Benefit

Market Research Surveys to Measure Customer Attitudes and Expectations:

Product Research Types of Surveys:

• Performance in Relation to Expectations
• How Well a Product Conforms to Specifications
• Reliability
• Features

Performance in Relation to Expectations

How Well a Product Conforms to Specifications
Reliability
Features

Quick Content Creation - Your Best Customers Are Looking for You

Know who your best customers are

The  best customers are can help you improve customer satisfaction. Increasing sales to your existing customers is more cost-effective than winning new ones.

Work out how profitable your customers are

Customers tend to be more profitable if they:

• don’t cancel or amend orders

• pay full price without negotiating discounts

• pay on time without being chased for payment

• place a small number of large orders rather than many 

• buy high-margin products

• small orders

• don’t require extensive after-sales service.